Workfrom is a startup that serves the remote working community by providing information and resources for finding a place to work around the world. They came to me to design a sign up page to serve as the landing page for a marketing campaign they were about to launch.
Duration: 1 week
WorkFrom is an early stage startup that was part of the Jaguar Land Rover Technology Incubator. The WorkFrom brand is a simple, clean aesthetic with inviting photographic elements. I adhered to their branding guidelines while pushing the impact of their current look and feel.
Before I started working with Illustrator, I sketched thumbnails and simple wireframes of possible landing pages. I showed these to my client to talk about the different options for the landing page. What we decided on was to do a single page layout and to not pursue the scrolling based design.
One of the constraints for this project was to find photography that was free to use for commercial purposes and also spoke to WorkFrom's brand and product. The theme I wanted to convey was traveling and exploring the world (or even the outer limits of our world).
The final designs we decided on were these layouts for web and mobile, as well as these two possible images. The mobile version does not replicate exactly the composition of the web, but plays with the same idea of breaking the screen into thirds.